The Problem
• 2.5 million daily transactions were overwhelming an ageing system.
• Reporting cycles took hours — slowing operational decisions and limiting agility.
• Data was fragmented across multiple platforms with no single source of truth.
• The internal team lacked the skills and bandwidth to deliver a modern solution independently.
If nothing changed, the cost of scaling would continue to rise, governance gaps could expose the business to compliance risk, and operational agility would suffer.
The Result
Love’s Travel Stops & Country Stores replaced fragmented, inconsistent data with a governed, flexible platform delivering near real-time insights. Agile delivery cycles and automated customer profiling now support faster, better-informed decisions across 644 locations. The internal team has the skills to build and maintain the platform independently, eliminating reliance on external vendors. With a trusted single source of truth, the business is equipped to scale and adapt with confidence.
The Solution
Business Thinking delivered an enterprise-grade, scalable data platform in just 8 weeks.
We:
• Designed a platform that grows with the business without costly rebuilds.
• Introduced agile delivery cycles to cut release times from months to weeks.
• Embedded new skills in the internal team through collaborative delivery and hands-on training in data product design, testing, and modelling.
• Involved business leaders from day one so solutions matched operational needs, not just technical specifications.
2.5m Customer transactions each day
6-8 week delivery cycles
Reporting latency reduced from hours to near real-time
Technology Used
