TUI Group now has 30 million customers in 31 main markets. Pete Maxted, IT Director at TUI Specialist Holidays Group describes it as ‘a conglomeration of small businesses acquired over time’. Pete says ‘Each business that has joined the TUI Group has been incorporated into the TUI business with its own systems and technical set up and reporting structure. The result is that TUI now has too many data warehouses and is struggling to get a clear customer viewpoint and reporting mechanism’.