The Role of AI in Data Management
- Rhys Hanscombe

- Nov 12, 2025
- 3 min read
Based on episode 12 of The Business Thinking Podcast with AutomateDV Product Manager, Alex Higgs, and CEO of Ignition Data, Julien Redmond.
In a recent episode of the Business Thinking Podcast, we sat down with Julian Redmond from Ignition Data in Australia to discuss the ever-evolving world of data management, particularly in light of the rapid advancements in Artificial Intelligence (AI). The conversation delved into the fundamental purpose of our work and the critical role data professionals play in ensuring the integrity and reliability of information.
Navigating the AI Revolution
The past few months have been marked by widespread discussions about AI, often accompanied by concerns about job displacement and the potential for AI to take over. This surge in AI awareness has prompted many, including ourselves, to reflect on the core purpose of data management. As Julian aptly put it, "I think what we do as data managers is becoming more important than ever."
The Importance of Accurate Information
In today's society, information drives and influences countless decisions, from government policies affecting millions to critical business strategies. The responsibility falls upon the data management community to establish processes and workflows that guarantee the delivery of valuable and accurate information. As Julian emphasized, "It's up to our community to make sure that the processes and ways of working... have integrity and capability that provides valuable, accurate information to those that need it."
AI in Data Management
Data professionals possess a unique blend of expertise in data quality, governance, authentication, and reconciliation. This experience, accumulated over decades, positions us as "guardians of the truth." As Julian highlighted, "There's no other group that's had the experience that data management people have had of trying to get to the facts and manage the information and manage truth."
While data science teams excel in use cases and outcomes, they often lack the deep-rooted focus on data governance and quality that data management professionals bring to the table. This underscores the need for collaboration between these two disciplines to ensure the responsible and effective use of data.
Addressing the Growing Demand
The demand for skilled data professionals is outpacing the available resources. This necessitates a shift towards doing more with less, leveraging automation tools and robust software platforms. However, technology alone is not sufficient. As Julian pointed out, "There's no point having the tools if you don't know how to use it or your company's not ready for it or you don't have the data to give it."
Mentoring and Capability Building
To bridge this gap, mentoring and coaching are crucial. Organizations like Data Vault and Ignition Data play a vital role in upskilling teams, whether it's through training on specific software or guidance on methodologies like Data Vault. As Julian stated, "We do a lot of mentoring, coaching type work where we're helping to grow the capability of a team."
Sharing experience and knowledge is paramount, especially in an era where the risks associated with data breaches and misinformation are significant. As Julian stressed, "We have a responsibility to say that this one's been there to make sure that people do it in a way that's... safe and provide lots of value."
Empowering Others
The goal is not to safeguard knowledge but to empower others. As Julian concluded, "Let's get out there and enable and train as many people as possible." By fostering a culture of knowledge sharing and collaboration, we can ensure that the principles of data integrity and responsible data management are upheld across the industry.
In a world increasingly driven by data and AI, the role of data management professionals as guardians of the truth has never been more critical. By embracing our responsibility to mentor, train, and empower others, we can navigate the challenges and opportunities of the digital age while ensuring the ethical and effective use of information.
