Why Most Data Projects Fail (And How to Fix Them)
- Rhys Hanscombe

- Nov 20
- 2 min read
Based on episode 15 of The Business Thinking Podcast with our CEO, Neil Strange, and AutomateDV Product Manager, Alex Higgs.
Despite decades of experience, the data warehousing industry continues to grapple with project failures. In this episode, Neil Strange and Alex Higgs delve into the common themes contributing to these failures and offer insights on how to steer projects towards success.
Defining Failure
A failed project isn't merely one that encounters technical glitches. It's a project that fails to deliver its intended outcomes within the constraints of time, quality, and cost. As Neil Strange articulated, "A failed project is one that fails to deliver its outcomes. Also fails to deliver in the sort of the time quality and cost constraints that there alright."
In today's agile environment, the concept of budget extends beyond mere financial expenditure. It encompasses value for money, ensuring that organizations receive the desired benefits for their investments.
The Human Factor
While technology can occasionally contribute to project failures, the primary culprits often lie in the human and organizational aspects. As Alex Higgs noted, "You have the kind of triangle of people, process, technology you do, right?"
Skills and Stakeholders
One persistent challenge is the ever-evolving skill set required for data warehousing. The industry's rapid pace necessitates continuous learning and adaptation.
Moreover, data warehousing projects often involve numerous stakeholders, each with their own agendas and priorities. As Neil Strange observed, "In most organisations, data is power. Yeah. Yes, and the source of a lot of data is the data warehouse."
This can lead to political maneuvering and conflicting demands, diverting the project from its intended course.
The Importance of Structure
A robust process is essential for project success. This includes adherence to development standards, deployment procedures, and a well-defined methodology.
As Alex Higgs pointed out, "You need a basically a good process in place and that process needs to be disciplined and it needs to be enforced."
The absence of a structured approach, as seen in the early days of data mesh, can lead to project derailment.
Key Factors for Success
Based on their experiences, Neil Strange and Alex Higgs identified several key factors that contribute to successful data warehousing projects:
Strong Sponsorship: A committed sponsor who champions the project and ensures alignment with organizational goals.
Effective Team Dynamics: A cohesive team with clear roles and responsibilities.
Strategic Tool Utilization: Leveraging appropriate tools to enhance productivity and efficiency.
Disciplined Process Adherence: Following established processes and methodologies.
Well-Defined Scope: Establishing a clear and realistic project scope.
Clear Success Criteria: Defining success and failure conditions at the start of the project.
Continuous Improvement: Learning and adapting throughout the project lifecycle.
Avoiding the Pitfalls
To minimize the risk of project failure, organizations must prioritize the human and organizational aspects alongside technology. This includes investing in training and development, fostering strong stakeholder relationships, and implementing robust processes.
By adhering to these principles, organizations can navigate the complexities of data warehousing projects and deliver successful outcomes.
